Project background & description

For this project, I was asked to create a fictional brand in the food industry.
I decided to base my project on a paleo style restaurant.
I chose the name Natura as it fitted the style for the company and suited a paleo model.
I was asked to create a logo, menu, website, and take out box.

Logo style & branding

As Natura is aimed at all natural cuisine, I decided to use a wooden finish with a pale palette. I felt a green leaf would compliment the logo and really brought it to life. On the takeout box it needed some contrast so on the edges i inverted the colours and listed the locations of each of the fledging (yet fictional) company’s restaurants.